Simple, honest pricing
A free scored preview every month. Pay only when you want the full report and exports. No setup fees, cancel anytime.
Free preview
See your grade and your most serious issue in full. No card required.
- 1 free audit every month
- Overall A–F grade + dimension scores
- Most serious finding in full
- Issue counts by severity
- Full report & exports (paid)
One audit
The complete report, the fix plan and the exports, with your branding on them.
- 1 complete audit
- Every finding + prioritised fix plan
- Google Doc + Sheet export
- Your branding on both exports
- No subscription, ever
Not sure yet? See a sample report or read how it works for agencies running audits for clients.
Prices in GBP. Audits are bought one at a time: there is nothing to cancel.
Common questions
How much does a Tracking Auditor audit cost?
Every month you get a free scored preview: an overall grade, dimension scores, issue counts and your most serious finding in full, no card required. A complete audit with every finding, the fix plan and the exports is £79, paid per audit. There is no subscription.
What's included in the free preview?
The overall A-F grade, the five dimension scores, issue counts by severity, and the most serious finding in full: what it is, where it was found and how to fix it. The rest of the findings, the prioritised fix plan and the Google Doc and Sheet exports are part of the paid tiers.
How is this different from the cheaper GA4 audit tools?
Three things most of them do not do. Consent is scored against the rules that apply where your visitors are, so an Australian site is not told it breaks a European consent law that does not apply to it. The deliverable is a Google Doc and a Sheet you can hand to a client under your own branding, not a PDF of a dashboard. And when the audit cannot measure something, it says so: a dimension reads "not scored" rather than being quietly counted as a failure, which is the difference between a grade you can defend to a client and one you cannot.
Why no subscription?
An audit is a point-in-time deliverable, not something most people need to watch daily. You pay for the audits you run, whether that is one site or twenty client accounts, and nobody is pushed into a monthly fee to see one report.
Do you have a subscription or an agency plan?
No. Audits are sold one at a time at £79, including for agencies: an audit is a point-in-time deliverable, and charging monthly for something most people run occasionally never made sense. Buy one per client, when you need it.
Can I put my own branding on the report?
Yes, on any paid audit. Set your name and logo in settings and the Google Doc and Sheet exports carry them, so what reaches your client looks like your document rather than ours.