Run a scored GA4 and Google Tag Manager audit for any client, then hand them a white-labelled report under your own brand. The fast way to win tracking work, prove your value, and keep clients’ analytics clean.
People searching for analytics audit services usually want one of two different things, and it is worth being clear about which one you are.
A consultancy audit costs roughly £500 to £5,000 and buys you interpretation, remediation and someone accountable for the result. That is worth paying for when tracking is business critical and nobody in-house owns it. Tracking Auditor is not that: it is the tool, not the consultant.
If you already know GA4 and GTM, the slow part is not the judgement, it is the inventory: reading every tag, every trigger, every key event, and cross-checking them. That is the part this automates, in about two minutes, for £79 an audit, bought one client at a time.
Most agencies end up on both sides of that line. They run the audit here and sell the interpretation and the fix, which is the part the client is actually paying for.
Connect a client's Google Tag Manager and GA4 with their sign-in, pick the container and property, and get a scored audit in two minutes. No code, no spreadsheets, no waiting on the dev team.
Every audit exports to a client-ready Google Doc and a Google Sheet audit register. On any paid audit these carry your agency name and logo, not ours. The client sees your brand.
An A–F grade across weighted dimensions turns 'trust us, fix this' into evidence. Use it to win new business, scope retainer work, or prove the value of a tracking clean-up.
You set your agency name and upload your logo once. From then on every exported Google Doc and Google Sheet is branded as yours, with no mention of Tracking Auditor. Buy an audit per client, when the client needs one.
See pricing →Five weighted dimensions, graded A–F, with a separate compliance flag. Four are scored from the client’s GA4 and GTM connection alone.
Each dimension has a deep-dive guide: consent mode, GTM governance, GA4 event quality, cookie classification and conversion integrity. For the manual version of the whole thing, see the Google Analytics audit guide. For what to bill for it, see what to charge for a GA4 audit, which sets out the rates that are actually observable and where each figure came from. For what the client receives for that fee, see what belongs in a tracking audit deliverable, and for raising one with a client you already have, selling an audit into a retainer.
The grade, the dimension scores, the compliance flag, and every finding written out in plain language with what it means and how to fix it, ordered by severity. This is the document you present in the meeting.
Every check as a row, with its status and evidence. This is the working file the developer or the client’s team actually ticks off, and the thing you re-run against after the fixes ship.
Both carry your branding on any paid audit. See a complete sample report before you run one.
Sign in with the client's Google account and choose the GTM container and GA4 property to audit.
We run live checks against the container and 30 days of GA4 data, then score the result A–F.
Download the branded Google Doc and Sheet, and send your client a deliverable that looks like yours.
£0
One scored preview: grade, dimension scores, issue counts and the most serious finding in full. No card required.
£79
One complete audit with every finding, the fix plan and both exports.
For comparison, a consultancy audit of the same scope typically runs £500 to £5,000. Full detail on the pricing page.
A consultancy audit typically runs £500 to £5,000 depending on scope and who does it. Tracking Auditor runs the same checks for £79 per audit, with no subscription. A free audit every month, so you can see the output before paying.
If you need someone to interpret the findings, rebuild the tracking and take responsibility for the outcome, buy the service. If you already know GA4 and GTM and need the inventory work done fast, run it yourself. Agencies usually do both: they run the audit here and sell the interpretation and the fix, which is the part clients actually pay for.
Yes. Every paid audit white-labels the Google Doc and Sheet exports with your agency name and logo. Tracking Auditor is not shown to your client, and it is not held back for a higher tier.
There is no cap and no subscription. Audits are £79 each across as many client accounts as you like, so the cost tracks the work rather than the calendar.
You audit using the client's Google sign-in and read-only access to their GTM and GA4. Nothing is changed in their setup. The audit only reads configuration and data.
Read-only access to GTM and GA4 is required for a full audit, because the audit reads live configuration rather than guessing from the page source. If you cannot get access at all, the free GTM Inspector reads what is in the live container from the public page, which is often enough to start the conversation.
About two minutes per client once the account is connected. The manual equivalent is four to eight hours for a typical site, and longer for a large container.
Yes. Audits are £79 each with your branding on the deliverable, so the cost sits against a client engagement rather than a monthly fee that runs whether you use it or not.
No. Findings are signals to verify, not legal advice. They flag where to look so you and the client can confirm with your own review.
No card required. See the full scored report and the branded export before you decide.