Tracking Auditor
Run free audit
For agencies & consultants

Google Analytics audits for agencies

Run a scored GA4 and Google Tag Manager audit for any client, then hand them a white-labelled report under your own brand. The fast way to win tracking work, prove your value, and keep clients’ analytics clean.

Run your first audit freeSee a sample report

Run an audit for any client

Connect a client's Google Tag Manager and GA4 with their sign-in, pick the container and property, and get a scored audit in two minutes. No code, no spreadsheets, no waiting on the dev team.

A deliverable you can send

Every audit exports to a client-ready Google Doc and a Google Sheet audit register. On the Agency plan these carry your agency name and logo — not ours. The client sees your brand.

Justify your recommendations

An A–F grade across five weighted dimensions turns 'trust us, fix this' into evidence. Use it to win new business, scope retainer work, or prove the value of a tracking clean-up.

White-label, end to end

On the Agency plan you set your agency name and upload your logo once. From then on every exported Google Doc and Google Sheet is branded as yours, with no mention of Tracking Auditor. Run unlimited audits across all your clients for one flat monthly fee.

See Agency pricing →

What every audit covers

Five weighted dimensions, graded A–F, with a separate compliance flag.

Consent architectureWhether tags wait for consent (GDPR) or honour opt-out (US) before they fire.
GTM tag governanceContainer hygiene: duplicate tags, orphaned triggers, test properties in production.
GA4 event qualityProperty config plus 30 days of live data: spam referrals, UTM misuse, attribution gaps.
Cookie classificationWhether each cookie is correctly blocked before consent is granted.
Conversion integrityGaps between GA4 conversions and GTM tags that corrupt reporting and ad bidding.

From client account to branded report

  1. 1

    Connect

    Sign in with the client's Google account and choose the GTM container and GA4 property to audit.

  2. 2

    Audit

    We run live checks against the container and 30 days of GA4 data, then score the result A–F.

  3. 3

    Export

    Download the branded Google Doc and Sheet, and send your client a deliverable that looks like yours.

Agency questions

Can I remove Tracking Auditor branding from the report?

Yes. The Agency plan white-labels the Google Doc and Sheet exports with your agency name and logo. Tracking Auditor is not shown to your client.

How many clients can I audit?

The Agency plan is unlimited. Run as many audits across as many client accounts as you need for one flat monthly fee.

Do I need access to the client's account?

You audit using the client's Google sign-in and read-only access to their GTM and GA4. Nothing is changed in their setup — the audit only reads configuration and data.

Is the audit a final compliance verdict?

No. Findings are signals to verify, not legal advice. They flag where to look so you and the client can confirm with your own review.

Run your first client audit free

No card required. See the full scored report and the branded export before you decide.

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