Google Analytics & GA4
tracking audit
Your tracking stack is probably lying to you.
Audit your GA4 and Google Tag Manager setup in two minutes. Get a scored report across consent architecture, data quality, and conversion integrity, with a client-ready Google Doc export.
First audit free. Full audits from £120, or unlimited white-label audits at £199/month. See pricing
4 GTM tags have no consent type set, firing unconditionally regardless of visitor cookie choices
Duplicate purchase events: 34 of 412 transactions recorded twice, inflating revenue by ~8%
Data retention set to 2 months, breaking year-on-year reporting and audiences
The problem
Your analytics say you’re doing great. Your developer says it’s all set up. But somewhere between GTM and GA4, the data quietly broke.
Silent data loss
Consent Mode v2 misconfigured. Duplicate purchase events. A sandbox property live in production. None of these throw errors. They just corrupt your numbers.
Wasted ad spend
Ad platforms optimise on the data you feed them. If conversions are counting twice or attribution is broken, you're paying to bid on fiction.
Compliance gaps you can’t see
Tags added after the consent setup was finished. A CMP tag accidentally paused. Pre-consent data collection that nobody noticed until a GDPR complaint arrived.
What we check
Five dimensions. One A–F grade.
Every audit scores five areas of your tracking stack independently, then combines them into a single overall grade so you know exactly where to focus. Want the methodology? Read the complete Google Analytics audit guide.
Consent Architecture
Checks every live GTM tag for consent type configuration and blocking triggers. Detects CMP tags that are paused, tags firing unconditionally before consent is given, and Consent Mode v2 signal status.
- Per-tag consent gating
- CMP tag active/paused
- Pre-consent violations
- Consent Mode v2 signals
Cookie Compliance
Classifies cookies from your CMP export and verifies each one is blocked before consent is granted. Flags any cookie setting before the banner fires.
- Pre-consent cookie firing
- Cookie category classification
- Banner blocking verification
GTM Governance
Audits the GTM container for duplicate tags, orphaned triggers, test properties in production, development domains in Conversion Linker, and overall container hygiene.
- Sandbox tags in production
- Dev domains in Conversion Linker
- Duplicate tag types
- Orphaned tags & unused triggers
- Floodlight & third-party inventory
GA4 Data Quality
Checks property configuration and 30 days of live traffic data. Finds spam referrals, payment gateway attribution gaps, UTM misuse, and duplicate purchases.
- Duplicate purchase events
- Spam & payment referrals
- Internal UTM tagging
- Data retention & filtering
- Attribution model
Conversion Integrity
Cross-references GA4 conversion events and GTM tags to find gaps in the measurement chain before they corrupt your reporting.
- Consent on conversion tags
- Duplicate conversion events
- Key events configured correctly
- Conversion counting method
See the full report
View a complete sample audit with all five dimensions scored, every finding explained, and a client-ready fix plan.
How it works
From connection to client report in under two minutes
Connect
Sign in with Google and select the GTM container and GA4 property you want to audit. No code, no copy-paste, no spreadsheets.
Audit
We pull live data directly from the Google APIs (container config, 30 days of traffic data, key events, consent architecture) and score it across five dimensions.
Export
Get a scored, tabbed report in your browser, plus a formatted Google Doc and Google Sheet saved directly to your Drive, ready to send to a client or present in a meeting.
For agencies
Built for the client conversation
Tracking audits are a high-value conversation starter. The Agency plan gives you everything to run them at scale: for any client, with your brand on the output.
See Google Analytics audits for agencies →Run for any client
Connect any Google account you have access to. Run an audit for a prospect before the pitch, or a new client on day one of an engagement.
A deliverable you can send
The Google Doc export has a cover page, your agency name, and a section-by-section breakdown of every finding. It looks like a document you spent a day writing.
Justify the recommendations
Every finding has a severity, a plain-English explanation of the business impact, and a specific fix. The A–F grade gives clients a benchmark they can understand and a number to improve.
Pricing
Start free. Pay when it pays off.
First audit is always free. No credit card required to start.
Free
Try it once. No card required.
- 1 audit, full report
- All 5 dimensions scored
- In-browser report
- Exports locked
Pay-per-audit
One-off audits, no subscription.
- 1 audit credit
- Full report + exports
- Google Doc export
- Google Sheet export
- Audit saved to history
Agency
Unlimited audits for your whole client book.
- Unlimited audits
- Full report + exports
- White-label exports (your logo + name)
- Google Doc & Sheet export
- Audit history
- Priority support
See exactly what you get
Browse a complete audit of a fictional ecommerce store: every finding, every dimension score, the full fix plan, and the client email summary. No sign-in required.
View sample report