Step-by-step audits across consent, GTM governance, GA4 event quality, cookies and conversion integrity, plus troubleshooting guides for when something’s already broken and account recovery guides for when you’ve lost access. Prefer not to do it by hand? The same checks run automatically in about two minutes.
The full step-by-step audit across all five dimensions: consent, GTM governance, GA4 event quality, cookies and conversion integrity.
Core guideWhat an analytics audit is, what it covers, who needs one, and how it differs from a technical inventory.
Core guideSix warning signs your tracking is broken, what to check, and the five-step process to find out.
Core guideA condensed, 14-check to-do list across installation, consent, data quality, conversions and GTM governance.
Dimension guideVerify Consent Mode v2 defaults, per-tag consent settings, and whether cookies match what your banner declares.
Dimension guideNine checks for a Google Tag Manager container: duplicates, legacy tags, consent settings, triggers, variables and access.
Dimension guideCheck that events measure what they claim to: naming, key events, sources, parameters and internal traffic.
Dimension guideCheck the cookies your site actually sets match what your consent banner declares.
Dimension guideVerify every conversion counts once, with the right value, reconciled against your order system or CRM.
TroubleshootingSymptom by symptom diagnostics for broken GA4 tracking, with causes ranked by likelihood and the fix for each.
TroubleshootingOrders are coming in but GA4 shows no purchases, or fewer than reality. The six causes, in the order to check them.
TroubleshootingA chunk of traffic reports as Unassigned and no channel gets the credit. What creates it and how to trace it.
TroubleshootingGTM looks broken but nothing throws an error. Seven causes, ranked by likelihood.
RecoverySee every tag, trigger and variable in a live container without logging in, and get edit access back.
RecoveryGA4 has no public file to read, so recovery goes through the account. The routes to try, in order.
Knowledge baseThe audit dimensions, common findings and concept definitions, published as a cross-linked Open Knowledge Format bundle.
Every check in every guide, run against your live GA4 and GTM, scored A–F. Your first audit is free.
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