Terms of Service

By accessing or using Tracking Auditor at trackingauditor.io (“the Service”), you agree to be bound by these Terms of Service. If you do not agree, do not use the Service.

The Service is operated by Mithul Mistry, trading as Tracking Auditor. Contact: hello@trackingauditor.io

Tracking Auditor is a web-based tool that connects to your Google Tag Manager, Google Analytics 4, and optionally Google Ads accounts (via Google OAuth) to analyse your tracking setup and generate a scored audit report. The report is exported to your Google Drive as a Google Doc and Google Sheet.

You must sign in with a Google account to use the Service. You are responsible for maintaining the security of your Google account. You must not share your login credentials with others.

You must have the legal right to access the Google Tag Manager, GA4, and Google Ads accounts you connect to the Service. Do not connect accounts you are not authorised to access.

You agree not to:

• Use the Service to access data you are not authorised to access
• Attempt to reverse engineer, copy, or resell the Service
• Use the Service in a way that violates any applicable law or regulation
• Attempt to overload, disrupt, or circumvent the Service’s security
• Use automated scripts to run audits at scale without prior written agreement

Paid plans are billed in advance on a monthly or annual basis. Pay-per-audit credits are charged at the time of use. All prices are shown in GBP and are inclusive of applicable taxes unless otherwise stated.

Subscriptions renew automatically unless cancelled before the renewal date. You can cancel at any time from your account settings — cancellation takes effect at the end of the current billing period. We do not offer pro-rata refunds for unused subscription time.

Payments are processed by Stripe. We do not store your payment card details.

Tracking Auditor provides automated analysis based on data available via Google APIs. Audit results are informational and may not capture every issue with your tracking setup. We make no guarantee that the audit is exhaustive or that following the recommendations will achieve any particular outcome.

You are responsible for validating findings before making changes to your tracking configuration.

Findings, recommendations, and action plans in your audit report are generated in part by Anthropic’s Claude AI. AI-generated content may occasionally be inaccurate or incomplete. You should review all recommendations before acting on them.

The Service, including its code, design, and methodology, is owned by Tracking Auditor. You are granted a limited, non-exclusive, non-transferable licence to use the Service for your own business purposes.

Audit reports generated by the Service are yours to use. You may share them with clients, include them in proposals, and use them for any lawful business purpose.

Our collection and use of your data is described in our Privacy Policy, which forms part of these Terms.

To the maximum extent permitted by law, Tracking Auditor shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service, including but not limited to loss of revenue, loss of data, or business interruption.

Our total liability to you for any claim arising from use of the Service shall not exceed the amount you paid to us in the 12 months preceding the claim.

We aim to provide a reliable service but do not guarantee uninterrupted availability. We may suspend access for maintenance, security, or other operational reasons. We are not liable for any losses resulting from service unavailability.

We may update these Terms from time to time. Material changes will be communicated by email or by a notice in the Service. Continued use of the Service after changes constitutes acceptance of the updated Terms.

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Questions about these Terms: hello@trackingauditor.io