---
type: Index
title: Common findings
description: The failure patterns tracking audits find most often, grouped by audit dimension.
resource: https://www.trackingauditor.io/google-analytics-audit
tags: [findings, tracking-audit]
timestamp: 2026-07-03T12:00:00Z
---

# Common findings

The failure patterns that appear in tracking audits again and again. Almost all of them share one property: they fail silently, producing reports that look normal while being wrong.

## Consent & privacy

- [Tags fire before consent](/okf/findings/tags-fire-before-consent.md)
- [Consent Mode default set too late](/okf/findings/consent-default-set-too-late.md)
- [Paused CMP tag](/okf/findings/paused-cmp-tag.md)

## GTM governance

- [Duplicate GA4 configuration tags](/okf/findings/duplicate-ga4-configuration.md)
- [Legacy Universal Analytics tags](/okf/findings/legacy-universal-analytics-tags.md)
- [Test tags in production](/okf/findings/test-tags-in-production.md)

## GA4 event quality

- [Key events mapped to noise](/okf/findings/key-events-mapped-to-noise.md)
- [Internal traffic unfiltered](/okf/findings/internal-traffic-unfiltered.md)

## Cookie classification

- [Undeclared cookies](/okf/findings/undeclared-cookies.md)
- [Misclassified cookies](/okf/findings/misclassified-cookies.md)

## Conversion integrity

- [Duplicate purchase events](/okf/findings/duplicate-purchase-events.md)
- [Conversion stopped recording](/okf/findings/conversion-stopped-recording.md)