{ "version": "1.0", "schema": "https://entitymap.org/spec/v1.0", "publisher": { "name": "Tracking Auditor", "url": "https://www.trackingauditor.io/" }, "generated": "2026-06-17T00:00:00Z", "profile": "core", "verificationStatus": "self-declared", "entities": [ { "entityId": "e_001", "@type": "SoftwareProduct", "name": "Tracking Auditor", "description": "Tracking Auditor is a web-based tool that connects to a user's GTM container and GA4 property via Google sign-in and produces a scored audit across five dimensions of tracking health. It runs the checks against live data through the Google APIs and exports a client-ready report on paid plans.", "audienceType": "general", "hasChunks": [ { "chunkId": "c_001", "text": "Audit your GA4 and GTM setup in two minutes. 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Nothing is written back to your accounts.", "sourceUrl": "https://www.trackingauditor.io/help", "pageTitle": "Help & Support — Tracking Auditor", "publisher": "Tracking Auditor", "retrieved": "2026-06-17T12:00:00Z", "contentType": "procedure" } ], "relations": [ { "predicate": "INCLUDES", "targetId": "e_002", "targetName": "GTM Inspector" }, { "predicate": "DESCRIBED_BY", "targetId": "e_013", "targetName": "Sample Report" } ] }, { "entityId": "e_002", "@type": "SoftwareProduct", "name": "GTM Inspector", "description": "GTM Inspector is Tracking Auditor's free, no-login utility that reads any publicly published Google Tag Manager container and lists its tags, triggers and variables, including infrastructure GTM normally hides from its own UI.", "audienceType": "technical", "hasChunks": [ { "chunkId": "c_004", "text": "Peek inside any public Google Tag Manager container. 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Each is scored from 0–100, then combined into a single weighted overall score and an A–F grade. The weights reflect how much each area affects data trustworthiness and compliance risk.", "sourceUrl": "https://www.trackingauditor.io/help", "pageTitle": "Help & Support — Tracking Auditor", "publisher": "Tracking Auditor", "retrieved": "2026-06-17T12:00:00Z", "contentType": "definition" } ], "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Tracking Auditor" }, { "predicate": "MEASURES", "targetName": "Overall tracking stack health", "targetDescription": "The combined health of a site's GA4 and GTM tracking setup across all five scored dimensions, expressed as a single A–F grade." } ] }, { "entityId": "e_009", "@type": "ProprietaryTerm", "name": "Audit Register", "description": "The Audit Register is Tracking Auditor's name for the detailed, per-check breakdown of every audit — delivered as an on-screen list and, on paid plans, an exportable Google Sheet — showing a Pass/Fail/Warning/Info result and recommended fix for each check.", "maturityStatus": "established", "audienceType": "general", "hasChunks": [ { "chunkId": "c_018", "text": "The Audit Register (the Google Sheet, and the on-screen detail) lists every individual check with a Pass / Fail / Warning / Info result, what we found, and a recommended action.", "sourceUrl": "https://www.trackingauditor.io/help", "pageTitle": "Help & Support — Tracking Auditor", "publisher": "Tracking Auditor", "retrieved": "2026-06-17T12:00:00Z", "contentType": "definition" }, { "chunkId": "c_019", "text": "On a paid plan you can export a client-ready Google Doc and a Google Sheet of the full register to your own Drive.", "sourceUrl": "https://www.trackingauditor.io/help", "pageTitle": "Help & Support — Tracking Auditor", "publisher": "Tracking Auditor", "retrieved": "2026-06-17T12:00:00Z", "contentType": "evidence" } ], "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Tracking Auditor" } ] }, { "entityId": "e_010", "@type": "ProprietaryTerm", "name": "Compliance Status", "description": "Compliance Status is Tracking Auditor's separate Compliant/Partial/Non-compliant flag, distinct from the five-dimension score, that summarises privacy-law risk based on whether tracking fires before consent is granted.", "maturityStatus": "established", "audienceType": "regulatory", "hasChunks": [ { "chunkId": "c_020", "text": "Compliance status (Compliant / Partial / Non-compliant) is a separate flag for privacy-law risk, based on whether tracking runs before consent.", "sourceUrl": "https://www.trackingauditor.io/help", "pageTitle": "Help & Support — Tracking Auditor", "publisher": "Tracking Auditor", "retrieved": "2026-06-17T12:00:00Z", "contentType": "definition" } ], "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Tracking Auditor" } ] }, { "entityId": "e_011", "@type": "Standard", "name": "Consent Mode v2", "description": "Consent Mode v2 is Google's consent-signalling framework for tags; Tracking Auditor checks whether it is correctly implemented and whether tags receive its consent signals before firing.", "audienceType": "technical", "hasChunks": [ { "chunkId": "c_021", "text": "Consent Mode v2 misconfigured. Duplicate purchase events. A sandbox property live in production. None of these throw errors. 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The Agency plan gives you everything to run them at scale — for any client, with your brand on the output.", "sourceUrl": "https://www.trackingauditor.io/", "pageTitle": "Tracking Auditor", "publisher": "Tracking Auditor", "retrieved": "2026-06-17T12:00:00Z", "contentType": "evidence" } ], "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Tracking Auditor" } ] }, { "entityId": "e_013", "@type": "trackingauditor:Guide", "name": "Sample Report", "alternateName": "North Peak Outdoors sample audit", "description": "The Sample Report is a published worked example of a Tracking Auditor audit, run against a fictional ecommerce store, that walks through all five scored dimensions, ranked findings by severity, and a fix plan so a prospective user can see the output before connecting their own accounts.", "audienceType": "general", "hasChunks": [ { "chunkId": "c_026", "text": "This is a demonstration audit of a fictional ecommerce store, North Peak Outdoors.", "sourceUrl": "https://www.trackingauditor.io/sample-report", "pageTitle": "Tracking Auditor", "publisher": "Tracking Auditor", "retrieved": "2026-06-17T12:00:00Z", "contentType": "definition" }, { "chunkId": "c_027", "text": "Together these mean both the analytics data and the ad-spend decisions built on it are currently unreliable. 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